Serving All The Hotels That You Might Have Missed

Softinn Solutions is an emerging travel technology company that develops a cloud-based hotel reservation system for small and medium-sized hotels to sell more rooms online with zero setup cost. Headquartered in Malacca, Malaysia, Softinn also creates and manages, a marketplace for travelers to book accommodation like boutique hotels, villa resorts and vacation rentals that fit their needs.

Our Team

JeeShen Lee

Caren Tee

Soon Aik

Sales Executive

Sales Executive

Sales Executive

Project Management & Digital Marketing Executive

Digital Marketing Team Lead

Senior Full-Stack Developer

Solution Architect

Jenn Yi
UX Designer & Product Manager

Full-Stack developer

Full-Stack developer

Coding Ninja

Yong Ee
Coding Ninja

Min Er
Coding Ninja

Chen Lian
Coding Ninja

Business Ninja

Business Ninja

Business Ninja

JK Wong
Sales Ninja

Chin Chong
Marketing Ninja

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Our Track Record

Global Finalist of K-Startup Grand Challenge

Softinn emerged as top 40 finalist out of 1,500 companies around the globe, and accelerated by SparkLabs for 4 months in South Korea.

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2017 Dec

Winner WIT Japan & North Asia Start-up Pitch

Softinn is the proud victor of the 2017 WIT Japan & North Asia Start-up Pitch, powered by Amadeus Next.

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2017 Jun 15

Malaysia Second-largest Hotel Chains Use Softinn

Sun Inns Group decided to use Softinn on all 22 branches.

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2017 May 17

Malaysia Largest Hotel Chains Use Softinn

Rangkaian Hotel Seri Malaysia decided to use Softinn on their official website and adopting latest technology from Softinn to increase direct bookings.

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2016 Jun 16

Winner of Echelon TOP100

Softinn has been crowned the TOP100 competition at the Echelon Asia Summit 2016 held in Singapore EXPO.

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2016 Jun 16

Hong Kong WTIA Asia Smartphone Apps Contest

Softinn BnBee app won merit prize in the Advertisig and Marketing category of Hong Kong WTIA Asia Smartphone Apps Contest

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2015 Jan 05

MaGIC e@Stanford Cohort 2014

Attended two weeks immersive program at Palo Alto, California for full exposure to Stanford & Silicon Valley innovation thinking and the latest practices.

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2014 Nov 05

On BFM Radio

Interviewed by Freda Liu on "Open for Business". Our first radio interview.

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2013 Dec 02

TripAdvisor Certified Partner

Completed the TripAdvisor TripConnect API integration and certified as TripAdvisor partner.

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2013 Dec 02

Alliance Bank SME BizSmart Challenge

Softinn selected as one of the top 13 finalists by the esteemed judges. SP Setia president and CEO Tan Sri Liew Kee Sin is the chairman judge for the contest.

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2013 Oct 05
Our Shareholders
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