Serving All The Hotels That You Might Have Missed

Softinn Solutions is an emerging travel technology company that develops a cloud-based hotel reservation system for small and medium-sized hotels to sell more rooms online with zero setup cost. Headquartered in Malacca, Malaysia, Softinn also creates and manages , a marketplace for travelers to book accommodation like boutique hotels, villa resorts and vacation rentals that fit their needs.


JeeShen Lee

Caren Tee

Soon Aik

Software Developer

Software Developer

Jenn Yi
UX Designer

Software Developer

Software Developer

Marketing Intelligence Executive

Project & Operation Exec.

Chan Eng Chieh
Customer Success Champion

Customer Service Representative

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Our Track Record

Winner WIT Japan & North Asia Start-up Pitch

Softinn is the proud victor of the 2017 WIT Japan & North Asia Start-up Pitch, powered by Amadeus Next.

More info 2017
Jun 15

Malaysia Second-largest Hotel Chains Use Softinn

Sun Inns Group decided to use Softinn on all 22 branches.

More info 2017
May 17

Malaysia Largest Hotel Chains Use Softinn

Rangkaian Hotel Seri Malaysia decided to use Softinn on their official website and adopting latest technology from Softinn to increase direct bookings.

More info 2016
Jun 16

Winner of Echelon TOP100

Softinn has been crowned the TOP100 competition at the Echelon Asia Summit 2016 held in Singapore EXPO.

More info 2016
Jun 16

Hong Kong WTIA Asia Smartphone Apps Contest

Softinn BnBee app won merit prize in the Advertisig and Marketing category of Hong Kong WTIA Asia Smartphone Apps Contest

More info 2015
Jan 05

MaGIC e@Stanford Cohort 2014

Attended two weeks immersive program at Palo Alto, California for full exposure to Stanford & Silicon Valley innovation thinking and the latest practices.

More info 2014
Nov 05

On BFM Radio

Interviewed by Freda Liu on "Open for Business". Our first radio interview.

More info 2013
Dec 02

TripAdvisor Certified Partner

Completed the TripAdvisor TripConnect API integration and certified as TripAdvisor partner.

More info 2013
Dec 02

Alliance Bank SME BizSmart Challenge

Softinn selected as one of the top 13 finalists by the esteemed judges. SP Setia president and CEO Tan Sri Liew Kee Sin is the chairman judge for the contest, while the panel comprises Leaderonomics chief executive Roshan Thiran, Microsoft Malaysia small and medium solutions and partners lead Azizah Ali, jobsDB Group CEO Adrian Chng, BFM 89.9 founder and managing director Malek Ali, SMI Association Malaysia national president Teh Kee Sin and Miller.

More info 2013
Oct 05

Our Shareholders

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