Make I.T Easy for Hotel

Our Mission

To make hotelier work easier

Our Vision

To connect 100 tools that improve hotelier productivity

Our Story

Softinn = Hotel Tech, a hotel e-commerce solutions provider and run marketplace



Business Development Manager

Digital Marketing Executive

Project Management & Digital Marketing Executive

Business Management Executive

Product Team Lead

Chen Lian
Senior Full-Stack Developer

Full-Stack Developer

Coding Ninja

Hong Yi
Coding Ninja

Business Ninja

Wee Zheng
Coding Ninja

Coding Ninja

Tian Hoe
Coding Ninja

Business Ninja

Coding Ninja

En Hong (Desmond)
Coding Ninja

Xuan Jie
Coding Ninja

Coding Ninja

Softinn ambassador

Our Core Values

Join Softinn

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Our Track Record

100 GO DIGITAL Success Stories: Amanjena resort

Recognised by MDEC as one of the GoDigital champions & MDEC featured one of our merchants (The Amanjena Resort) as success story in GoDigital journey.

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2021 Mac

First Softinn Hybrid Hotel Kiosk deployed

Hotel Kiosk available in Market and Beverage Vending Machine

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2021 Jan

Featured on Free Malaysia Today (FMT)

From freelancing students to digital empire, the story of Softinn.

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2020 Aug

Launched Softinn Channel Manager

We developed and launched our own channel manager amid MCO.

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2020 Jun

Member of Alibaba eFounders Fellowship

Softinn is chosen as Fellow of Alibaba eFounders. Joining 47 entrepreneurs from 6 countries to be the champions for the new economy.

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2019 Jun

Global Finalist of K-Startup Grand Challenge

Softinn emerged as top 40 finalist out of 1,500 companies around the globe, and accelerated by SparkLabs for 4 months in South Korea.

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2017 Dec

Winner WIT Japan & North Asia Start-up Pitch

Softinn is the proud victor of the 2017 WIT Japan & North Asia Start-up Pitch, powered by Amadeus Next.

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2017 Jun 15

Malaysia Largest Hotel Chains Use Softinn

Rangkaian Hotel Seri Malaysia decided to use Softinn on their official website and adopting latest technology from Softinn to increase direct bookings.

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2016 Jun 16

Winner of Echelon TOP100

Softinn has been crowned the TOP100 competition at the Echelon Asia Summit 2016 held in Singapore EXPO.

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2016 Jun 16

Hong Kong WTIA Asia Smartphone Apps Contest

Softinn BnBee app won merit prize in the Advertisig and Marketing category of Hong Kong WTIA Asia Smartphone Apps Contest

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2015 Jan 05

MaGIC e@Stanford Cohort 2014

Attended two weeks immersive program at Palo Alto, California for full exposure to Stanford & Silicon Valley innovation thinking and the latest practices.

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2014 Nov 05

On BFM Radio

Interviewed by Freda Liu on "Open for Business". Our first radio interview.

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2013 Dec 02

Alliance Bank SME BizSmart Challenge

Softinn selected as one of the top 13 finalists by the esteemed judges. SP Setia president and CEO Tan Sri Liew Kee Sin is the chairman judge for the contest.

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2013 Oct 05
Our Shareholders