From 0 to 12% Direct Booking Within 30 Days
Hotel Seri Malaysia is the largest mid-range hotel chain in Malaysia. They have hotels in 21 locations with more than 2000 rooms in total.
In the year 2016, the hotel chain decided to sign-up with Softinn Solution to help boost direct booking from internet. The first thing Softinn did was to revamp the old website. New design, layout and fully functional booking engine has been implemented into the website, to enable internet users to book the room directly from their laptop or smartphone.
The new design with much more intuitive functions and attractive pictures helps to drive more traffic to the website and this increase the chances of people actually make a booking through the website itself.
Within a month, the direct booking from the new website grew 12%, traffic increased 16% and the daily page view grew more than 200%. The new website with the booking engine helps to increase the overall sales of Hotel Seri Malaysia.
Now, Hotel Seri Malaysia Sales Team is using Softinn's Promo Code System to optimize their revenue and increase occupancy rate. Learn how much OTA commission you can save by selling direct.
At Softinn, we strongly believe that every hotel should think about how they market their brand and bring more value to their customer rather than just compete merely on price.