Hotel Booking Engine + Smart Assistant

Seamless direct booking experience for your hotel guest

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Supercharge your business with commission-free booking engine:

Increase direct booking sales
Reduce commission to OTAs
Own your guest relationship
Winning with direct booking strategy
Need help to calculate your commission to OTAs?
Use our hotel-OTA commission calculator to find out.
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Direct Booking Engine


  • Convert "Lookers" to "Bookers"
  • Accept online booking
  • On-site booking experience

Mobile-friendly booking engine that can be easily installed into your website.

Accept Online Payments


  • Collect full payment before check-in
  • PCI compliant payment gateway
  • No additional payment gateway charges
  • No payment gateway installation fees
  • Fraud management
  • Protect your business from stolen credit card

Supports:
Credit card + Paypal, E-wallet, Local Online & Offline Banking (Malaysia & Indonesia)

Access Anytime, Anywhere


  • "Stop Selling" with just one click
  • Manage rates and calendar on the go
  • Mobile responsive dashboard

Our Extranet is a mobile-friendly web application where you can easily manage your calendar & bookings with your mobile phones & computers. No VPN required for you to work remotely.

One Ring To Rule Them All


  • Your Branded Website
  • Your Facebook page
  • Your blog
  • OTA Partners (LetsGoHoliday)

Our booking engine can be installed on any HTML website as well as your Facebook Fan Page.

Support Mult-Users and Multi-Properties


  • Support multiple users
  • Support role access control
  • Support multiple properties eg. Hotel Chains & Property Managers

You have full control at Softinn Extranet to invite new users and assign roles. No limit in the total number of users and hotels. If you manage more than one property e.g. Hotel Chains or Property Managers, no logout is required to switch between properties account.

Promotion Code System


  • Create unique offers to different customer segments
  • Create minimum spent discount
  • Create minimum nights discount
  • Create exclusive vouchers for Trade Fair
  • Unique and traceable promo codes for your partners

Self-service Cancellation System


  • Digitize your cancellation policy
  • Guest file for cancellation online (DIY)
  • No more phone calls and emails required for cancellation request
  • Cancellation charges calculated by system

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Hotel Seri Malaysia is the largest mid-range hotel chain in Malaysia.

Within just 1 month of using Softinn, they achieved the following results:

0 - 12%
Direct Booking
+ 16%
Web Traffic
+ 200%
Site Pageview

"With Great User Experience, Comes Great Sales Conversion."

View More Hotel Clients >>

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Hotel Seri Malaysia is the largest mid-range hotel chain in Malaysia.

Within just 1 month of using Softinn, they achieved the following results:

0 - 12%
Direct Booking
+16%
Web Traffic
+200%
Site Pageview

"With Great User Experience, Comes Great Sales Conversion."

View More Hotel Clients >>

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Hotel Seri Malaysia is the largest mid-range hotel chain in Malaysia.

Within just 1 month of using Softinn, they achieved the following results:

0 - 12%
Direct Booking
+16%
Web Traffic
+200%
Site Pageview

"With Great User Experience, Comes Great Sales Conversion."

View More Hotel Clients >>

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Hotel Seri Malaysia is the largest mid-range hotel chain in Malaysia.

Within just 1 month of using Softinn, they achieved the following result:

0 - 12%
Direct Booking
+16%
Web Traffic
+200%
Site Pageview

"With Great User Experience, Comes Great Sales Conversion."

View More Hotel Clients >>

Softinn Booking Engine works best with an intuitive hotel official site

It also works with your existing website, Facebook page & more.
Do not have a good website? Don't worry, We've got you covered!

Booking Engine + Smart Assistant

Increase direct booking with 0 commission, multiple payment options: credit card, online banking, e-wallet.
+

User-Friendly Hotel Website

Branded hotel site design that improve revenue. Seamless, secure & mobile optimized navigation for guest.
Learn More

Join over 1,000 happy customers & start managing your hotel with ease

Do you provide excellent guest experience, but unsure how to further boost your business?
Your hotel deserves better with Softinn.

Get FREE Trial

No credit card details required

General FAQ

What is a hotel direct booking engine?
Hotel booking engine, also known as internet booking engine (IBE), allows users to view real-time availabilty of hotel room inventory, and make direct booking to reserve their stay.
Why do hoteliers need to have direct booking strategy?
There are few good reasons.
1. Pay less comission to OTAs (online travel agents); ultimately, improving your hotel revenue.
2. Own your customer data.You can use it for upselling purpose or reengage them to book again with you.It's always easier again to sell to a satisfied customers!
3. Own the booking relationship with your guest, so that they recognize your hotel brand better.
How can a hotel work on direct booking strategy?
It is best to provide the lowest rate, because hotel guest are usually price-sensitive and able to compare rate easily with OTAs. However, if you're concerned over rate parity, you may still offer the same price and provide extra value to direct booker, such as: early check-in, late check-out, free room upgrade (if available), free snacks and more! You may also offer exclusive promo code for users who book directly with you.
How to increase hotel direct booking?
Other than marketing efforts to push direct booking with your hotel, it is essential for the commission-free booking engine to have certain key features such as: secure online payment, promo code system, variety of payment methods (Paypal, Credit Card, Debit Card, E-Wallet, Online Banking), user-friendly nagivation and mobile responsive.
Why can't I just rely on OTAs?
Undoubtedly, OTAs contributes to high number of bookings. However, hoteliers should also acknowledge that:
• OTA may also contribute to high number of last minute cancellations, which disrupts hotel sales revenue.
• Some users might be looking for your hotel official website for direct booking rate & perks, if they're unable to find what they need, they might return to OTAs to look for other hotels too.