User-Friendly Hotel Website

Your online store that works 24x7. Capture more direct bookings, MICE quotations & more!

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Specially Customized For Your Hotel


  • Colour scheme which fits your brand identity
  • Better user experience for your guests with our website experts
  • Optimized to increase booking conversion

Probably the most hotel brand-friendly booking engine ever created; run any creative and seasonal promotions for new or loyal customers. Not only you can define the discount amount, you can create your own unique promo code like ILOVEABC.

Customized for your hotel

Mobile-Responsive Design


  • Ensure easy navigation within your website regardless of devices
  • Easier to keep your visitors engaged when your website is responsive
  • Visitors will not have to zoom or pinch their screen size for browsing

Half of the traffic of top websites came from mobile devices since 2015. It's typically important for companies to have websites that are mobile responsive so that users don't encounter bad browsing experience.

Mobile-responsive design

Generate Sales Lead for MICE & Packages


  • Add unlimited MICE and Packages on your hotel site
  • Well-thought inquiry forms to collect the information you need
  • Receive email notification on each lead generated from the forms

With the increasing demand of companies or organizations out-sourcing venues for their corporate meetings and events, this feature would be helpful if your hotel offers these packages widely.

Generate sales lead for MICE & Packages

Update Latest Promotion Easily


  • Update your promotional posters independently with Softinn CMS, without the help of technical expertise
  • Pre-schedule your promotional banner to be shown accordingly
  • Auto hide expired promotions from your hotel website

We understand how discouraging it is to come across a good deal just to find out that it has been expired or worse, to find out that the promotion hasn't even started! Define your promotion start and end date in Softinn CMS and watch as it magically does the job.

Update latest promotion easily

Integrated with Softinn Booking Engine


  • Booking engine which works 24/7 giving your visitors the flexibility to book anytime they want
  • Increase revenue by selling add-ons and packages with our new upsell feature
  • Smart booking engine which auto fills in promo code when booking meets the criteria you have defined in Softinn Extranet

No more letting your website visitors go just in vain. With your hotel website integrated with Softinn Booking Engine, we're ready to convert "lookers" to "bookers".

Integrated with Softinn booking engine

Faster Page Load Speed


  • Carefully optimized to increase the loading speed of your web pages
  • Faster loading speed help build confidence needed to surrender billing information
  • Increase booking conversions, faster
  • Ensure smooth browsing experience without throttling

Website speed has always been an important factor for online booking as it oftens affect the emotion and impulse of users especially when it requires their patience. To ensure a satisfied user experience, we always put loading speed at high priority.

Faster page load speed

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Ming Garden Hotel & Residence is a medium sized hotel in Borneo.


After signing up with Softinn, they achieved the following result for one of the months:

RM 200,000+
value of MICE enquiry leads generated through hotel site powered by Softinn

With the great hotel service provided to the guest, they also manage to achieve 100% occupancy rate from time to time.

View More Hotel Clients >>

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Ming Garden Hotel & Residence is a medium sized hotel in Borneo.


After signing up with Softinn, they achieved the following result for one of the months:

RM 200,000+
value of MICE enquiry leads generated through hotel site powered by Softinn

With the great hotel service provided to the guest, they also manage to achieve 100% occupancy rate from time to time.

View More Hotel Clients >>

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Ming Garden Hotel & Residence is a medium sized hotel in Borneo.


After signing up with Softinn, they achieved the following result for one of the months:

RM 200,000+
value of MICE enquiry leads generated through hotel site powered by Softinn

"With Great User Experience, Comes Great Sales Conversion."

View More Hotel Clients >>

Trusted by over 1,000 hotels & lodges like yours

from small to medium boutique hotels, resorts, BnB to the largest hotel chains

Ming Garden Hotel & Residence is a medium sized hotel in Borneo.


After signing up with Softinn, they achieved the following result for one of the months:

RM 200,000+
value of MICE enquiry leads generated through hotel site powered by Softinn

With the great hotel service provided to the guest, they also manage to achieve 100% occupancy rate from time to time.

View More Hotel Clients >>

Our hotel website works best with a Smart Booking Engine

Don't have a good direct booking engine? Don't worry, we've got you covered!

User-Friendly Hotel Website

Branded hotel site design that improve revenue. Seamless, secure & mobile optimized navigation for guest.
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Booking Engine + Smart Assistant

Increase direct booking with 0 commission, multiple payment options: credit card, online banking, e-wallet.
Learn More

Your hotel deserves a better website

Don't make your excellent guest experience go to waste. Complement it with a new and better hotel website.

Get Hotel Website

General FAQ

What is a branded hotel website?
The official website of your hotel. Instead of OTAs, guest can recognize your brand better when booking through your official hotel site.
Why do we need a branded hotel site?
There are few good reasons.
1. To get more direct booking and pay less comission to OTAs (online travel agents); ultimately, improving your hotel revenue.
2. Guest can find more exclusive promotions, details and offers from your hotel. You may also offer MICE (Meeting, Incentives, Conferences, Exhbitions) and tour package on your site for user to book directly with you.
3. Own the booking relationship with your guest, so that they recognize your hotel brand better.
How can a hotel work on direct booking strategy?
It is best to provide the lowest rate, because hotel guest are usually price-sensitive and able to compare rate easily with OTAs. However, if you're concerned over rate parity, you may still offer the same price and provide extra value to direct booker, such as: early check-in, late check-out, free room upgrade (if available), free snacks and more! You may also offer exclusive promo code for users who book directly with you.
How to increase hotel direct booking?
Other than marketing efforts to push direct booking with your hotel, it is essential for a branded hotel site to have certain key features such as: user-friendly nagivation, search-engine friendly, optimized web load speed and mobile responsive.
Why can't I just rely on OTAs?
Undoubtedly, OTAs contributes to high number of bookings. However, hoteliers should also acknowledge that:
• OTA may also contribute to high number of last minute cancellations, which disrupts hotel sales revenue.
• Some users might be looking for your hotel official website for direct booking rate & perks, if they're unable to find what they need, they might return to OTAs to look for other hotels too.