Make I.T Easy for Hotel

Our Mission

To make hotelier work easier

Our Vision

To connect 100 tools that improve hotelier productivity

Our Team



Business Development Manager

Digital Marketing Executive

Project Management & Digital Marketing Executive

Business Management Executive

Full-Stack Developer

Full-Stack Developer

Zhen Huei
Business Ninja

Zhe Kai
Marketing Ninja

Marketing Ninja

Lai Ming
Coding Ninja

Coding Ninja

Hong Yi
Coding Ninja

Yen Ling
Design Ninja

Join Softinn

We're hiring! Our latest job openings are now available.

Apply Now
About Softinn

Softinn is a hospitality technology company that provides e-commerce solution and property management system for boutique hotels. Headquartered in Malacca, Malaysia, Softinn also creates and manages

Our Track Record

Member of Alibaba eFounders Fellowship

Softinn is chosen as Fellow of Alibaba eFounders. Joining 47 entrepreneurs from 6 countries to be the champions for the new economy.

More info
2019 Jun

Global Finalist of K-Startup Grand Challenge

Softinn emerged as top 40 finalist out of 1,500 companies around the globe, and accelerated by SparkLabs for 4 months in South Korea.

More info
2017 Dec

Winner WIT Japan & North Asia Start-up Pitch

Softinn is the proud victor of the 2017 WIT Japan & North Asia Start-up Pitch, powered by Amadeus Next.

More info
2017 Jun 15

Malaysia Second-largest Hotel Chains Use Softinn

Sun Inns Group decided to use Softinn on all 22 branches.

More info
2017 May 17

Malaysia Largest Hotel Chains Use Softinn

Rangkaian Hotel Seri Malaysia decided to use Softinn on their official website and adopting latest technology from Softinn to increase direct bookings.

More info
2016 Jun 16

Winner of Echelon TOP100

Softinn has been crowned the TOP100 competition at the Echelon Asia Summit 2016 held in Singapore EXPO.

More info
2016 Jun 16

Hong Kong WTIA Asia Smartphone Apps Contest

Softinn BnBee app won merit prize in the Advertisig and Marketing category of Hong Kong WTIA Asia Smartphone Apps Contest

More info
2015 Jan 05

MaGIC e@Stanford Cohort 2014

Attended two weeks immersive program at Palo Alto, California for full exposure to Stanford & Silicon Valley innovation thinking and the latest practices.

More info
2014 Nov 05

On BFM Radio

Interviewed by Freda Liu on "Open for Business". Our first radio interview.

More info
2013 Dec 02

Alliance Bank SME BizSmart Challenge

Softinn selected as one of the top 13 finalists by the esteemed judges. SP Setia president and CEO Tan Sri Liew Kee Sin is the chairman judge for the contest.

More info
2013 Oct 05
Our Shareholders
As seen on