More direct bookings aren't luck. They're a path. Softinn's booking engine is built around the Direct Booking Path — Traffic, Offer, Convert — so every feature moves a guest one step closer to booking you direct. Commission-free.
Measure & RepeatReview one number per stage, monthly. Then run the path again.
Stage 1 · Traffic
How guests find you
Open booking entrances everywhere your guests already are.
Traffic
Google Hotel Booking Link
Get direct bookings from Google Maps, Google Travel, and Google Hotel. The "official website" badge tells guests yours is the secure place to book. Our clients get 10x direct bookings after enrolling.
Traffic
One-Tap Social Booking
Install your booking engine on Facebook, Instagram, and WhatsApp Business in minutes — guests book where they found you, without leaving the app they're in.
Traffic
Your Website — WordPress or HTML
Drop the booking engine into WordPress or any HTML site with a copy-paste snippet. Your website stops being a brochure and starts taking bookings.
Stage 2 · Offer
Why guests book direct with you
Give every guest a reason your direct channel beats the OTA tab.
Offer
Promo Code System
Run early-bird, last-minute, and private-rate promotions with OTA-like flexibility. Set your own rules and track redemptions on a dashboard — boost direct bookings without undercutting OTA parity.
Offer
Monthly Lucky Draw
Every confirmed booking through your Softinn Booking Engine automatically enters your guest into a monthly RM50 draw — hotel and guest both eligible. A book-direct reason no OTA can copy.
Sell airport transfers, decorations, and extra services during the booking flow. More value for the guest, more revenue per room night for you — collected on premise.
Stage 3 · Convert
How lookers become bookers
Guests compare your checkout to the OTA's. These tools win that comparison.
Convert
Abandoned-Booking Follow-Up
85.5% of online shoppers add to cart but never pay. Softinn automatically follows up and reminds guests who didn't complete their booking — recovering reservations you'd otherwise lose.
Convert
Automated Cancellation Policies
Assign different cancellation policies to rate plans and promotions. Guests see clear terms before they pay — and the rules enforce themselves, no manual work.
Convert
Tax Compliance Built In
Tourism Tax and SST displayed transparently — inclusive or exclusive — with full breakdowns on the booking summary and ticket. No surprise charges, no abandoned checkouts.
Convert
Smart Review System
Automatically asks guests for feedback on the first night of their stay and shares it to Google Maps Reviews — with your approval. Fresh reviews are the trust signal your next booker checks.
Convert
Local Payment Gateways Your Guests Trust
Collect payment through your own gateway — lower charges, zero commission per paid booking, and the local methods guests in Malaysia, Indonesia, and the Philippines actually use.
Score your hotel's Direct Booking Path in 10 minutes
The full playbook — 12 tactics, real examples from Southeast Asian hotels, and the scorecard that finds your weakest stage. Written for independent hoteliers, not marketers.
The Direct Booking PathSoftinn · for independent hotels in Southeast Asia
See It In Action
A look at the hotel admin view after logging in to the Extranet — where hotel admins manage pricing, offers, and bookings.
No audio — silent screen capture.
·
Recorded on 04 May 2026. New features have been added since — start your free trial to explore the latest.
Traffic
Ultimate Guide to Increase Direct Booking
Using Google Hotel Booking Link
Get direct bookings from Google Maps, Google Travel, and Google Hotel to increase your hotel's revenue.
Our clients get 10x of direct bookings after enrolling into this program.
You can reach a large Google audience and promote your website to obtain more direct bookings. Additionally, the “official website” badge
gives the impression of a secure booking source, where they will more likely book with.
Traffic
Works seamlessly on WordPress, Facebook, WhatsApp, Instagram, and even HTML sites.
Enable sales conversion through WordPress, Facebook, WhatsApp, Instagram, HTML
1: Login to Softinn Booking Engine.
2: Go to the More section and under the "Install to Facebook section" click Copy the URL.
3: Login to Facebook and paste the URL in action button.
1: Login to Softinn Booking Engine.
2: Go to More > Generate URL.
3: Click and copy your booking engine HTML code.
4: Paste the code into your hotel's website HTML where you want the “Book Now” button to appear.
1: Login to Softinn Booking Engine.
2: Go to More > Generate URL.
3: Click and copy your booking engine URL.
4: Paste the link in your WhatsApp Business profile under Website field.
1: Login to Softinn Booking Engine.
2: Go to More > Generate URL.
3: Click and copy your booking engine URL.
4: Open Instagram, go to Edit Profile.
5: Paste the link under the Website field (this will appear in your bio).
30 Minutes from Setup to Start Receiving Bookings
You're 3 steps away from your first direct sales
01
Register
Register an account
02
Add photos and price
Upload photos and set the selling price
03
Share It!
Share the booking link
Journey to Set Up a Booking Engine
Set up within 30 minutes
01
Get Your Free Trial
Fill in the Sign-Up Form with your details to create your FREE trial account and start exploring Softinn right away.
02
Express Setup
Login to your account via the link received on your email and use the Express Setup mode to get your account ready within 5 minutes.
03
Change Room Price
Set attractive room rates for guests based on weekdays, weekends and peak seasons.
04
Booking Engine
Share the booking engine link on your social media platforms and start accepting bookings!
Convert
Integrated Payment Gateways
The right payment gateway affects more than just transactions—it impacts costs, conversions, and guest satisfaction.
Check out our e-book which helps hotel owners to compare key factors, from fees to integration, when selecting a gateway for their booking engine.
We care about both your user experience and your hotel guest experience
Hotel Manager
D&F Boutique Hotel
Softinn is simple, reliable, and designed with hoteliers in mind.
It makes daily operations easier and helps improve both efficiency and the guest experience.
Product Used: PMS and Booking Engine
Hotel Assistant Manager
The Great Hotel Ipoh
This software has greatly reduced the workload for the HR department and helped resolve issues more efficiently.
The management team also responds in a timely manner. It would be even better if there were a mobile app available.
Product Used: PMS, CM, Booking Engine, Hotel Kiosk
Resort Owner
Alun Retreat
Using the Softinn System is very convenient for the resort in handling guest check-ins and check-outs.
It's easy to use and simple to learn for first-time users. Highly recommended!
Product Used: PMS and Booking Engine
Hotel Manager
Sura Inn Hotel
Softinn definitely helps save time and makes work easier for the whole operational team
— from Front Office and Housekeeping to Management, Auditors etc.
Product Used: PMS, Booking Engine and Channel Manager
Benedict L
Web Developer for a Hotel
Softinn has made managing my hotel bookings so much easier! The user interface is intuitive,
and the overall experience has been seamless. Highly recommended for anyone in the hospitality industry.
Product Used: Booking Engine
Hotel Manager
Harvinton Mansion Genting Highland
Softinn is simple, reliable, and designed with hoteliers in mind.
We've been using this system for our first hotel and the experience has been excellent — it's modern, user-friendly, and has made our daily operations so much smoother. The support team is always responsive and helpful whenever we need them. Because of the positive results, we decided to also implement it in our second hotel.
Managing both hotels with the same platform has saved us a lot of time and given us better visibility across properties. Highly recommended!
Product Used: PMS, CM, Booking Engine, Hotel Kiosk
Opal
Guest of The Concept Hotel KL
Safe and cheapest option for nights, stay, this hotel is must be on your list. The staff is professional and easy to deal with.
Yihyi Hwang
Guest of Alun Retreat
A perfect place for family break! The hotel staffs are polite and helpful from booking
Chee Lily
Guest of Wellesley Hotel
The check-in and check-out process was smooth, and the staff were friendly and professional.
I felt safe and well taken care of throughout my stay.
Zuliana Masri
Guest of Eastwood Valley Golf & Country Club
It was more than sufficient for our purposes - the room was clean,
there was a hot shower and check in check out was easy breezy
Amy Ngooi
Guest of Fu Hotel
Check-in and check-out were smooth and hassle-free. The staff were friendly and always ready to help. Will definitely revisit!
Evelyn Ng
Guest of Sugeh Hill eco Resort
Safe and cheapest option for nights, stay, this hotel is must be on your list.
The staff is professional and easy to deal with.
Eddie Wong
Guest of Snooze Too Hotel
This hotel is very amazing. Feels like at ur own home. A lot of amenities provided and reasonable price.
But parking space is very hard to find and this hotel room starts at level 3&4.. no lifts. Staff is very helpful.
The self check in / out is superb easy..
Kw Lee
Guest of D&F Boutique Hotel
The staff were exceptionally welcoming and accommodating, making the check-in process smooth and hassle-free
Suhaimi Yahya
Guest of Parkland Suites
Highly recommended for family trips or honeymoon trips because the place is so private.
There's parking and a self-check-in kiosk that's very easy. 10/10. Lurveeee
Adam's Works Space
Guest of The Great Hotel Ipoh
Stayed for a business trip. It was very nice, especially the hot shower,
great water pressure, very comfortable, the bed is so comfy. Definitely will come again
MS
Guest of Sura Inn
Nice and clean place, with a friendly owner.
If you travel with a bicycle there are poles to lock the bicycle and the neighbourhood looks safe.
Sherly L
Guest of GG Hotel Bandar SUnway
Great hotel to stay. Modern look. They have ps4 and all the netflix available at the lobby.
Choose What Truly Works for Your Hotel
Each product can be of great help to your hotel, and different combinations will have different effects
The Direct Booking Path is Softinn's framework for growing direct bookings in three stages: Traffic (how guests find you), Offer (why they book direct), and Convert (how easily they complete the booking). Every Softinn feature belongs to one of the three stages — so you can find your weakest stage and fix it first.
What is a hotel booking engine?
A hotel booking engine is also referred to as a “direct” booking engine. It is an online tool that lets guests make reservations directly on your hotel's website or social media page. In addition to third-party websites like OTAs, you can take direct bookings on your official channel at a lower cost.
Can guests book directly on my hotel's website?
Yes. With the hotel booking installed on your website, your guest can book directly with you.
How it works with Softinn PMS?
Softinn booking engine connects directly with Softinn PMS. When a guest books through your website, the system automatically updates your inventory and room availability across all channels — ensuring no double bookings.
Why isn't Softinn Booking Engine free?
There is a saying - “When you're not a customer, you're the product”. At Softinn, we don't sell your data or use your data against you. We charge a subscription fee so that we can focus on what truly matters — building reliable software, protecting your data, and supporting your hotel's growth.
Can I connect Softinn booking engine with a channel manager?
Yes. Softinn booking engine is connected with Staah and D-edge channel manages.
Can Softinn integrate with payment gateways?
Yes.
Who is the Softinn Booking Engine designed for?
Softinn Booking Engine is built for hotels, resorts, homestays, and boutique properties that want to grow direct bookings and reduce reliance on OTAs. It’s easy to use, mobile-friendly, and works perfectly even for hotels without a full IT team.
How much does the Softinn Booking Engine cost?
We price the product based on room tier. Please use this
form
to request a quotation from us.